Believe it or not McDonalds was part of the reason I raised my prices, I hadn't been there in years, my daughter wanted a value meal, I was shocked when the bill was over 8 dollars, we have a 1/2 lb burger and fries plate for 8.99 ,I was as cheap as McDonalds, I figured if it was time for them to raise their prices, it was time for us. So I raised the the 1/2 pound to 9.99 and added a 1/4 lb version for 7.99, so we are making the extra dollar which off sets the increased beef prices and people can still get a inexpensive option with the 1/4 lb version. The food cost is about the same for each version. We did the exact same thing with everything on the menu, raised the items a dollar, and offered a smaller version for a dollar less, the impact from a value perspective from the guests has pretty positive, they are pretty happy with the smaller more inexpensive options.
The food industry is a difficult one to be in right now. I'm glad to hear that your customers are good with the price increase.
Be RADICAL Grow Food
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