lol, now I've seen everything
Welcome to Battle Mug!
The Battle Mug project started a few years ago when a bunch of old Army buddies sat around and contemplated what they should do with the slug of M4 carry handles they had laying around.
Long viewed as either hardcore gun guys that like to drink, or hardcore beer guys that like to shoot, it seemed only natural that these Vets would figure out a way of combining two great passions into one ass-kicking device.
Thus Battle Mug was born!
As the beer flowed and the project matured, a few things were certain:
First, Battle Mug had to be 100% MADE IN THE USA!
Second, we insisted on no compromise in the production method or materials. Sure, there are ways to make Battle Mug "offshore" by 9 year old kids, or by using some cheaper method of production like casting, but that just somehow seems un-American.
So, as these Vets pondered the question: "What is Battle Mug?" they thought back to the Old Army days when a unit coin actually meant something.
Remember that? Do you remember the first time your Commander placed a coveted coin in your hands? Usually they had your name engraved, but at the very least they always had a serial number. A unit coin was a prize to be earned, not something that just got handed out to every Private in the platoon just for showing up to work on time 3 out of 5 days that week.
So what if Battle Mug came to represent more than just a kick-ass beer mug?
What if we put a serial number on it? What if your mug was something that represented a special event (Hail and Farewell at the unit) , an assignment, or deployment? At this point, we felt we were on to something.
Did we care if every E1 mouth breather owned a Battle Mug? NO!
Would we rather keep things exclusive and sell 300 instead of 3000? YES!
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