I could see this coming back to bite them, I give it 6 months before they change their name back
All 12-ounce cans and bottles of Budweiser will feature the word "America" on their labels, instead of Budweiser, in the brand's distinctive cursive font.
The temporary label swap, which starts on May 23 and will go through the presidential election in November, is meant "to inspire drinkers to celebrate America and Budweiser's shared values of freedom and authenticity."
The new cans and bottles will also feature lyrics from "The Star Spangled Banner" and "America the Beautiful." A picture of the Statue of Liberty will appear on Budweiser's 16 and 25 ounce cans as well as its 16-oz. bottles
lol, sweet
A west Michigan craft beer company is poking fun at Budweiser renaming its product “America” for the summer.
And really, who isn’t making fun of the ham-fisted marketing attempt? (“I’ll take an America for me, and another for my friend. This is America? Why does America taste like yellow water?”)
Believe me, no one will say “why is America so smooth and sexy?”
Anyway, Saugatuck Brewing Company responded with its own attempt to “make America great again.” Call it ‘Murica.
It’s a beer said to be brewed under the careful watch of 1776 bald eagles. The taste? That’s freedom, my friends.
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