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Wed Apr 10, 2013 2:42pm EDT

Historic Pacific Northwest beer hopes to inspire conclusive search for elusive

creature

OLYMPIA, Wash., April 10, 2013 /PRNewswire/ -- In an effort to highlight the

proud histories of both Bigfoot and Olympia Beer in the Northwest, Olympia

Beer has partnered with world-renowned Bigfoot experts at The Falcon Project

to sponsor what may be one of the most comprehensive searches for Bigfoot ever

conducted in North America. A grand prize of $1,000,000 will be paid to any

person who finds "irrefutable evidence" of Bigfoot's existence in compliance

with the contest's official rules. The yearlong contest launches this week.

"We have been operating in the Northwest since 1896, so we know firsthand how

important Bigfoot is to the people here," says Evan and Daren Metropoulos,

owners of Pabst Brewing Company and Olympia Beer. "In addition to our desire to

spur scientific discovery in partnership with The Falcon Project, we're also

simply encouraging people to get outside and have some fun."

According to the contest rules, there is no set type or amount of "irrefutable

evidence" required to establish proof of Bigfoot. All evidence presented must

satisfy the three member judging panel convened by Olympia Beer and The Falcon

Project. Evidence must include conclusive DNA evidence and visual proof of a

live physical body. Visual proof of footprints, bone fragments, inconclusive

skeletal remains or any other non-definitive evidence of Bigfoot will not

suffice as "irrefutable evidence." Any photo or video taken of Bigfoot is not

sufficient to qualify as evidence in and of itself, but may be considered as

supporting evidence. The awarding of any prize is subject to the official

contest rules.

If Bigfoot's existence is indeed proven through the contest, the grand prize

winner will be paid in 40 yearly installments of $25,000. The annuity is being

underwritten by SCA Promotions.

The Falcon Project is an organization that was convened to conduct the most

in-depth search for Bigfoot ever conducted in North America. According to The

Falcon Project, science tells us that a great North American Ape did exist at

some point in the past, so the relevant question now is: "Does it still exist?"

The Falcon Project is in the process of building a quiet, remote-controlled

airship that will use thermal imaging technology to search Northwestern forests

for evidence of Bigfoot. In support of its research, Olympia Beer has provided

a $5,000 grant to The Falcon Project.

Similar to countless migratory and endangered species research programs,

Olympia Beer and The Falcon project hope to conduct scientific observations of

Bigfoot and then use the information collected to protect the species and

preserve its way of life. Neither Olympia Beer nor The Falcon Project

encourages or condones the attempted capture or containment of Bigfoot or any

other form of wildlife. Any contest participant that demonstrates intent to harm

Bigfoot or any other species will be disqualified from the contest, publicly

shamed and referred to law enforcement officials.

More information about the contest can be found at http://www.olympiabigfoot.com,

including news of participants' progress, a map of recent Bigfoot sightings,

live social media feeds and official contest rules. Participants can join the

conversation by using the hashtag #Olympiabigfoot on Twitter and Tumblr, by

following Olympia Beer's Facebook page and by posing search-related questions

to bigfootevidence@olympiabeer.com.

About Olympia Beer

In the 1850s, brew master Leopold F. Schmidt first discovered an artesian

spring near Tumwater Falls, WA, and declared, "With this water, I believe I can

brew better beer than ever." Schmidt's Capital Brewing Company's first beer,

Olympia Pale Export, was placed on the market in 1896. In 1902, the company's

name changed to Olympia Beer and the famous slogan "It's the Water" was born.

In 1983, Olympia Beer was acquired by the Pabst Brewing Company. Olympia beer

can be found in stores, restaurants and bars throughout the West.

http://www.olympia-beer.com.

SOURCE Olympia Beer