whoa, woah, woah, maybe we were a little hasty
Brave, a new privacy- and speed-focused web browser helmed by Mozilla co-founder Brendan Eich, has a plan to get you to unblock ads.
First announced in January, Brave is a web browser for Windows, Mac, Linux, iOS, and Android that has ad blocking built in. But instead of eliminating ads entirely, Brave wants to replace them with speedier, non-intrusive ads from its own network. Users who agree to see these ads will then get paid in bitcoin.
Under this plan, advertisers pay for a certain number of impressions, and Brave aggregates those payments into one sum. Websites that participate in the scheme get 55 percent of the money, weighted by how many impressions are served on their sites. Brave then divvies up the remaining bitcoin between itself, its ad-matching partner, and the users, each getting a 15 percent share.
For both users and publishers, Brave deposits the money into individual bitcoin wallets, and both parties must verify their identity to claim the funds. This requires an email and phone number for users, and more stringent identification steps for publishers. Users who don’t verify will automatically donate their share of the funds back to the sites they visit most.
6 Feb ’14
That's exponentially worse. Everything we do today is data mined. Data mining is by no means benign or innocent. It is invasive and pervasive. It's not just our web surfing, everything we do on the Internet, from any device, even devices we'd never think of are collecting and aggregating (distributing) that data all about our lives for a price. There are 2 other terms to know that go hand in hand with data mining. They are "Big Data" and The "Internet of Things". Look deep enough into these 3 subjects, the more frightening they become. Generally the data is *supposedly* anonymized (at least by Google, NOT by Facebook (Zuckerberg is on record for stating that "Privacy is dead")), but often it is not. Users can exert a certain amount of control by maintaining multiple compartmentalized online accounts but that does not isolate them when the same IP address ties everything back to them. Reporters have even taken "Anonymized" data and tracked people back to their homes to prove it could be done. Now Brave wants us to voluntarily self identify in a world where not only is all our data out there, but is being managed by people who don't know or care about protecting our privacy or even our identities (I mean as in having a life destroyed by having one's identity stolen). In exchange for $0.32 (5 year total) of unusable Bitcoin?!? No thank you.
Read "Everything is Broken". It's a scarey and sobering article. This stuff scares me. It's a subject I pay attention to. I don't want anyone reading this to be unprepared for the data and privacy threats happening under our noses RIGHT NOW.
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