Coca-Cola to Replenish 100 percent of Water It Uses by End of Year | The Compost Bin | Forums

so are they going to build a desalination plant? What a load of crock

Coca-Cola Co. and its bottling partners expect to be replenishing 100 percent of the water used in their factories by the end of 2015, reaching a longstanding conservation goal five years ahead of schedule.

The beverage giant, which announced the replenishment target in 2007, said it’s already “balancing” about 94 percent of the water. That means Coca-Cola is offsetting each gallon it uses by recycling or conserving a gallon somewhere in the world. The company relies on a mix of systems to accomplish this, including waste treatment at its plants and reforestation projects that help restore watersheds.

“As a consumer of water, the Coca-Cola system has a special responsibility to protect this shared resource,” Chief Executive Officer Muhtar Kent said in a statement on Tuesday.

The project is meant to ensure the company will have enough water to meet its needs, as well as reassuring customers who may be concerned about drought in California and elsewhere. Coca-Cola had originally planned to be water-neutral by 2020.

Through 209 projects in 61 countries, the Atlanta-based company and its bottling partners have given back almost 153.6 billion liters of water. The Coca-Cola system has also recycled 126.7 billion liters of water after waste treatment. Combined, these numbers are set to meet the company’s goal by the end of 2015 based on 2014 sales volume.

more http://www.bloomberg.....f-the-year