Cracker Jack goes digital | The Compost Bin | Forums

this just seems wrong

Is it the end of an era?

Iconic snack brand Cracker Jack has done away with the prize hidden inside every box and replaced it with a code for a digital game.

Cracker Jack's parent company, PepsiCo's Frito-Lay, announced last week "a whole new approach to the prize inside fun with baseball-inspired mobile digital experiences directly from the sticker inside."

The nearly 125-year-old brand also revamped its logo and packaging.

"The Cracker Jack Prize Inside has been as much a part of the nostalgia and love for the brand as the unforgettable combination of caramel-coated popcorn and peanuts," Haston Lewis, senior director of marketing, Frito-Lay said in a press release. "The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life."

To play the game, you must download the Blippar app on your smart phone and scan the prize sticker. Four baseball-themed games are available: Dot Dash, Dance Cam, Get Carded and Baseball Star.

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