The Juicero | Food Production and Preservation | Forums

please tell me this is going to fail miserably

The ‘Keurig’ of home juicers will cost $699.

At first glance, the Juicero might seem like yet another frivolous Silicon Valley undertaking.

With the admittedly eye-popping amount of capital he has raised (somewhere around $120 million, he says), though, founder Doug Evans says he has solved all of the major problems with home juicing. The Juicero is a new machine that connects to the Internet and takes nearly all of the work (and it can be a lot of work) out of making juice at home. It enables users to have a freshly made glass of juice essentially with the push of a button. The contraption costs an eye-popping $699 and users will shell out between $4 and $10 for each 8-oz. glass of juice they make.

That’s beyond pricey, especially at the high end, but the Juicero, with its novel system for ordering ingredients and turning them into juice, is “orders of magnitude” better than anything currently on the market, Evans says.

The company’s investors include a slew of big Silicon Valley names including Google Ventures and Kleiner Perkins Caufield & Byers, and food companies like Campbell Soup. One restaurant chain, Le Pain Quotidien, has already signed on to use the machines in its approximately 220 stores. “We showed it to them, and it blew their minds,” Evans says.

more http://fortune.com/2.....s-startup/