Black Olives Matter! | The Compost Bin | Forums

guess there really is no such thing as bad press

An Italian restaurant in New Mexico is under fire after posting an ill-conceived Black Olives Matters billboard.

Albuquerque eatery Paisano’s wanted a cute way to advertise its tuna and tapenade special. So they decked out the sign out front with a pun that owner Rick Camuglia found amusing: “Black Olives Matter, Try Our Tapenade.”

“We put up what we thought was a cute play on words, which we do commonly here at the restaurant,” he told NBC affiliate KOB.

“We were trying to promote our pan-seared Ahi tuna with a black olive tapenade relish.”

"I think it shows an interesting state of affairs of where our country is that people, first of all, can be offended by a statement about a vegetable. Black olives matter, and it does matter in our tapenade,” Camuglia said. 

Even though Camuglia removed the sign, he says he doesn’t regret posting it and has no plans to apologize.

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